In 2025, Indonesia’s SNI certification logic has undergone a complete upgrade—combining the policy benefits of the China-Indonesia Mutual Recognition Agreement (MRA) with strict thresholds for local binding and dynamic regulatory updates. A single mistake can derail your orders.
A.BSN is a Legal Official Agency—Certification is Mandatory
SNI (Standar Nasional Indonesia) certification is overseen by Indonesia’s National Standardization Body (BSN), a government-authorized regulatory authority—not a non-governmental organization. Under Indonesia’s “Industrial Product Standardization Law,” BSN-issued SNI certificates are the sole legal document for market entry: Customs inspections, local supermarket shelf placement, and e-commerce platform onboarding all require mandatory checks. In August 2025, Indonesia’s Minister of Trade emphasized “strengthening import supervision,” targeting uncertified products. In the first half of 2025, authorities seized non-compliant goods worth 2.64 billion Indonesian Rupiah.
B.Certificate Validity Varies by Category—Annual Surveillance Audits Are Mandatory
Under 2025’s new rules, SNI certificate validity is category-specific:
·General categories (e.g., color-coated steel sheets, building material accessories): 5 years for SNI COC (Product Conformity Certificate), 4 years for SPPT (Market Access Permit), per Indonesia’s Ministry of Industry Regulation No. 24/2025.
·High-risk categories (e.g., tires): 4 years, with annual surveillance audits required per Ministry of Industry Regulation No. 9/2025.
All certified enterprises must complete annual surveillance audits—missing an audit results in immediate certificate invalidation. Renewal requires applications 6 months in advance, plus re-sampling and testing.
C.2025 Mandatory List Adds 3 Core Categories (Official Confirmed)
Rumors claiming “smartwatches” or “basic car chargers” are newly mandatory are false. Indonesia’s Ministry of Industry and WTO TBT notifications confirm the 2025 新增 mandatory categories:
·Tire products: Mandatory from July 17, 2025, replacing the old Regulation No. 76/M-IND/PER/9/2015. Requires ISO 9001:2015 or IATF 16949:2016 quality management system certification.
·Color-coated aluminum-zinc/aluminum-magnesium alloy steel sheets: Effective from May 20, 2026, complying with SNI 4096:2019 and SNI 8305:2019.
·Audio-visual equipment (TVs, set-top boxes, in-car entertainment devices, etc.): Mandatory from June 2, 2025, complying with SNI IEC 62368-1.
2.2025’s Three Legal Compliance Red Lines—Violations Result in Immediate Rejection
A.Trademark Requirement: R Mark is the Minimum—TM Mark is Temporary
Per Indonesia’s “Industrial Product Certification Implementation Rules,” trademark compliance is a 2025 review focus:
·A trademark application receipt (TM Mark) is acceptable for initial application submission, but the official R Mark certificate (issued by Indonesia’s DGIP) must be submitted before the first annual surveillance audit—failure results in certificate revocation.
·Chinese or other foreign trademarks are not acceptable—trademarks must be registered in Indonesia. Registration takes 18 months—start early.
·Consistent Trademark Ownership: If the brand owner and manufacturer differ, a DGIP-registered trademark license agreement is required. “Ownership discrepancies” lead to immediate application rejection.
B.Local Binding: Official Representative + Local Warehouse Are Mandatory (Legal Requirements)
Foreign enterprises cannot apply directly—they must meet two local requirements:
·Appoint an Indonesian Official Representative: A Taiwan-registered company with a business license including KBLI 29101 or KBLI 30911, and registration in Indonesia’s Ministry of Industry SIINas system.
·Representative Must Have “Trademark + Warehouse” Dual Qualifications: Hold an Indonesian registered trademark and maintain an independent warehouse in the registered city or adjacent area. Products must enter the warehouse for compliance verification before distribution.
Avoid agent fraud: Verify if the representative is a BSN-recognized LSPro (Product Certification Body) via the BSN official website. Request 3+ successful cases for similar products.
C.Dual Certificate + Online Application: Process Compliance is Critical
2025 enforces a “SNI COC + SPPT” dual certificate system—follow this sequence:
1.Obtain SNI COC (proving product compliance with SNI standards).
2.Apply for SPPT (authorizing market entry and SNI mark use).
Missing either certificate blocks customs clearance.
·Online Application Only: All materials must be submitted via Indonesia’s Ministry of Industry SIINas system. Offline submissions are no longer accepted. Key documents include application forms, trademark certificates, quality management system certificates, and representative qualifications.
·Document Compliance: All materials must be translated into Indonesian and notarized, using standard Indonesian terminology. Term translation errors cause review delays.
3.2025 SNI Certification Full Process & Timeline Planning (Including Preparations)
·Confirm product eligibility (mandatory list + MRA scope): 1 week.
·Initiate Indonesian R Mark registration (18 months—concurrent with other steps).
·Select a compliant Indonesian official representative; verify warehouse and qualifications: 2-4 weeks.
·Domestic pre-testing + MRA lab testing: 4-6 weeks.
·Apply for CQC MRA recommendation letter: 2-3 weeks.
·Representative submits dual certificate application via SIINas: 1-2 weeks.
·BSN review + factory audit (if applicable): 2-4 weeks.
·Obtain certificates + label products + clear customs + warehouse entry: 2-3 weeks.
Timeline Recommendations
·MRA Path: 6-8 weeks (excluding trademark registration).
·Traditional Path (non-MRA): 8-12 weeks (excluding trademark registration).
·Overall Planning: Allow 24 months total. Trademark registration, agent selection, and warehouse preparation take time—especially for newly mandatory categories. Start early to avoid missing market windows.
In 2025, SNI certification success requires “mastering official regulations + leveraging policy benefits.” Chinese enterprises should prioritize the China-Indonesia MRA path to reduce costs, while strictly complying with trademark and local binding requirements. With careful planning and adherence to official processes, you can avoid unnecessary losses. Contact BLUEASIA at +86 13534225140 for professional certification consulting.
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