Indonesia's SNI mandatory product certification process and timeline have undergone major updates in 2025. Here is a detailed breakdown of the certification process, required materials, key timelines, and important considerations under the new rules.

SNI Certification Core Process & Timeline:

1.Preparatory Phase:

·Indonesian Trademark Registration: This is a prerequisite for overseas manufacturers. Trademark registration (R Mark) must be completed with the Indonesian IP office, a process that can take over 18 months. For the initial certification application, at least the application acceptance receipt is required, with the formal certificate to be submitted during subsequent annual surveillance.

·Appoint Official Representative: The overseas manufacturer must appoint a company registered in Indonesia as its Official Representative. This representative must be formally authorized by the manufacturer, possess the right to use the product trademark, assume liability, and maintain a compliant warehouse in Indonesia.

·Prepare Technical Files: Prepare technical documentation according to the product category. This typically takes 2-4 weeks.

2.Application & Testing Phase:

·Submit Application: All certification applications must be submitted online via the Indonesian Ministry of Industry's SIINAS system. The applicant will be your Official Representative in Indonesia.

·Sample Testing: Samples must be sent to an Indonesian nationally accredited laboratory for testing. This stage usually takes 4-8 weeks.

·Factory Audit: The certification body will conduct a factory audit to assess the Quality Management System (e.g., ISO 9001) and production consistency. This process generally takes 2-3 weeks.

3.Review & Certification Phase:

·Upon successful testing and factory audit, the certification body issues the SNI CoC (Product Conformity Certificate).

·Subsequently, your Official Representative must apply for the SPPT (Market Access Certificate) from the Indonesian Ministry of Industry via the SIINAS system. Products are only permitted for sale in Indonesia after obtaining the SPPT certificate.

·The approval and certification issuance typically take 2-3 weeks.

4.Post-Certification Surveillance Phase:

·The certification body conducts annual surveillance audits, which may include follow-up factory audits and market sampling tests.

·Additionally, annual compliance confirmation via the SIINAS system is required.

Overall Timeline: Under smooth process conditions, the timeline from initiation to certification is estimated to take 3 to 6 months. However, considering the significant lead time required for preparatory steps like trademark registration, it is strongly advised that companies begin comprehensive planning at least 18-24 months in advance.

  Documents Required for Indonesia SNI Certification:

1.Company Qualification Documents: Business License, Tax Registration Certificate, etc.

2.Technical Documentation: Product specifications, circuit/structure diagrams, list of key components.

3.Quality Management System Documents: ISO 9001 certificate, quality manual, production flow chart, inspection records, etc.

4.Indonesia Localization Documents:

·Indonesian Trademark Registration Certificate or acceptance receipt.

·Official Representative Power of Attorney (POA).

·NPWP (Taxpayer Identification Number) of the Indonesian importer.

  Core Changes & Important Notes:

The 2025 regulations bring fundamental adjustments. Please pay special attention to the following:

1.Dual Certificate System: The new regulations separate product conformity certification (SNI CoC) from market access permission (SPPT). Companies must obtain both certificates sequentially. The SNI CoC validity is extended to 5 years, and the SPPT validity is 4 years.

2.Centralized Process: All applications must be completed via the Ministry of Industry's SIINAS system, which includes a new final review step by the Ministry, potentially extending the overall review timeline.

3.Enhanced Local Requirements:

·Official Representative: If the representative is not part of the manufacturer's corporate group, they can only represent one manufacturer, limiting the scope for third-party agents.

·Warehouse Management: New rules require all goods to first enter designated warehouses in Indonesia, prohibiting the "port-to-door" direct delivery model.

Strategic Advice for Companies:

1.Trademark First: Initiate the Indonesian trademark registration process immediately, as it is the most time-consuming step.

2.Mind Product-Specific Requirements: Different product categories have specific new regulations and transition periods.

We hope this latest guide helps you better plan your SNI certification. If you can share your specific product area, BLUEASIA: 13534225140, is ready to provide professional certification consulting services!