1️⃣ Introduction
In 2025, Indonesia’s SNI (Standar Nasional Indonesia) mandatory product certification process underwent major updates. This guide outlines every step of the certification process, required materials, updated rules, and realistic timelines to help foreign manufacturers prepare for market access efficiently.
2️⃣ Preparatory Phase
Indonesian Trademark Registration:
For overseas manufacturers, an Indonesian R Mark trademark is now mandatory. The process can take 18+ months with the Directorate General of Intellectual Property (DGIP).
Tip: You can begin certification with a trademark application receipt and submit the formal certificate later during annual surveillance.
Appoint Official Representative (IOR):
A locally registered company in Indonesia must be appointed as the Official Representative.
This IOR must:
✅ Be legally authorized by the manufacturer.
✅ Hold product trademark usage rights.
✅ Maintain a compliant warehouse in Indonesia.
Prepare Technical Files:
Collect all product-related documentation (specs, drawings, BOM lists, etc.).
Estimated duration: 2–4 weeks.
3️⃣ Application & Testing Phase
Submit Application:
All SNI applications are submitted online via the SIINAS system under the Ministry of Industry.
The Official Representative acts as the applicant.
Sample Testing:
Product samples are tested in Indonesian-accredited laboratories (KAN).
Testing period: 4–8 weeks, depending on complexity.
Factory Audit:
A mandatory audit verifies the Quality Management System (ISO 9001) and production control.
Typical audit duration: 2–3 weeks.
4️⃣ Review & Certification Phase
SNI CoC (Certificate of Conformity):
Once testing and audit results are approved, the certification body issues the SNI CoC.
SPPT (Market Access Certificate):
The IOR applies for SPPT through the SIINAS portal.
Only after SPPT approval can products be imported and sold in Indonesia.
Final review & approval: 2–3 weeks.
5️⃣ Post-Certification Surveillance Phase
Annual Surveillance Audits:
The certification body performs yearly follow-ups, including factory re-audits and market sample checks.
Online Compliance Confirmation:
Annual updates and compliance reports must be filed via the SIINAS system.
Estimated Total Timeline:
End-to-end process takes 3–6 months, but including trademark registration, preparation may extend to 18–24 months.
Strategic advice: Begin planning early to align all compliance steps smoothly.
6️⃣ Company Qualification Documents
Business License (SIUP/NIB)
Tax Registration (NPWP)
7️⃣ Technical Documentation
Product specifications
Circuit or structural diagrams
Component lists
8️⃣ Quality Management System Documents
ISO 9001 certificate
Quality manual & inspection records
Production workflow chart
9️⃣ Indonesia Localization Documents
Indonesian Trademark Certificate or receipt
Power of Attorney (POA) for the Official Representative
IOR’s NPWP and business license
Dual Certificate System
New dual structure: SNI CoC (conformity) + SPPT (market access).
Validity: CoC – 5 years, SPPT – 4 years.
1️⃣1️⃣ Centralized Application via SIINAS
All certification stages are managed through the SIINAS digital platform.
A new final review by the Ministry may slightly extend approval times.
1️⃣2️⃣ Enhanced Local Requirements
Official Representative Limitation: If not part of the manufacturer’s group, they can only represent one brand/manufacturer.
Warehouse Compliance: All imports must go through designated local warehouses; direct door-to-door shipping is no longer permitted.
1️⃣3️⃣ Trademark First:
Begin your Indonesian trademark registration immediately—it’s the longest step but essential for certification.
1️⃣4️⃣ Understand Product-Specific Rules:
Each category (electronics, food, automotive, etc.) has unique standards and transition timelines.
1️⃣5️⃣ Plan Long-Term:
For sustained exports, adopt Scheme 5 certification and maintain consistent QMS documentation.
Looking for SNI certification assistance or Indonesian market access support?
BlueAsia Certification Consulting provides end-to-end guidance on SNI testing, SIINAS registration, and official representation setup.
Email: king.guo@cblueasia.com
Phone/WhatsApp: +86 13534225140
Website: www.cblueasia.com
Q1: How long does it take to get SNI certification in Indonesia?
A1: On average, 3–6 months for certification, but 18–24 months if trademark registration is included.
Q2: Who can apply for SNI certification?
A2: Only a locally registered company (Official Representative) in Indonesia can apply on behalf of an overseas manufacturer.
Q3: Can one Official Representative handle multiple brands?
A3: No. Under 2025 regulations, a representative can only manage certification for one manufacturer or brand.
Q4: Is a factory audit mandatory for all products?
A4: Yes. Most certification schemes (especially Scheme 5) require factory audits to verify ISO 9001 compliance.
Q5: What happens if products are sold without SNI certification?
A5: Selling uncertified products can lead to import bans, fines, and market withdrawal by Indonesian authorities.
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