SNI (Standar Nasional Indonesia) is the Indonesian National Standard, formulated and overseen by the National Standardization Agency of Indonesia (BSN). SNI certification is Indonesia's mandatory product certification system, often considered its version of the "CCC mark." Significant changes took effect in 2025 under new regulations.

Understanding SNI Certification:

The primary goal of SNI certification is to ensure products circulating in the Indonesian market comply with national standards for quality and safety. Note: Based on the Indonesian Ministry of Industry Regulation No. 7 of 2025, the SNI system underwent major updates. The new rules officially took effect on July 24, 2025, and will be fully enforced starting July 24, 2026.

  Key changes include:

1.Adjusted Certification Models: Moving from previous models to a phased certification system.

2.Dual Certificate System: Separating product compliance certification from market access licensing. Companies must first obtain an SNI CoC (Certificate of Conformity), then apply for an SPPT (Market Access Certificate).

3.Centralized Process: All applications must be submitted via the Ministry of Industry's SIINAS system, adding a final ministerial review step.

  Products Subject to Mandatory SNI Certification:

The scope is broad, mainly including:

1.Household Electronics, Telecom, and IT Equipment (46 items).

2.Building Materials (8 items).

3.Automotive Materials and Parts (24 items).

4.Other Goods (25 items), e.g., footwear, leather goods, toys, clothing.

Common examples include foodstuffs, light bulbs, fertilizer, tires, cement, steel, and batteries. As of January 2025, 6 automotive parts were added, including safety glass, helmets, wheel rims, tires, and lubricants.

SNI Certification Requirements and Documents:

For overseas manufacturers, three core prerequisites are:

1.Appoint an Authorized Representative: A legal entity in Indonesia.

2.Registered Trademark: A trademark registered locally. New rules require overseas manufacturers to complete Indonesian registration (R-mark) in advance. First-time applicants need at least the application receipt, submitting the certificate at the annual audit.

3.Quality System: The factory needs ISO 9001 or an equivalent Quality Management System.

Required documents typically include: Application form, business license, ISO certificate, quality manual, production flowchart, organizational chart, raw material list, equipment lists, product photos/technical drawings, importer's tax ID (NPWP), and local trademark certificate.

SNI Certification Timeline:

The entire process usually takes 3 to 4 months. However, due to increased complexity under the new rules, allow more time and start planning at least 18-24 months in advance.

  Key Challenges Under the New Regulations:

1.Stricter Representative Requirements: Overseas manufacturers must appoint a locally registered company as their Official Representative. This representative requires formal appointment, trademark usage rights, liability acceptance, and must have a compliant warehouse in or near the registration city. If not part of the same corporate group, a representative can only represent one manufacturer.

2.Mandatory Warehouse Management: All goods must enter a designated Indonesian warehouse before sale; "port-direct" shipment is prohibited.

3.Certificate Validity and Maintenance: The SNI CoC validity is extended to 5 years, and the SPPT to 4 years (from 1 year previously). However, annual compliance confirmation via the system is still required. Annual surveillance audits occur, with samples potentially retested in Indonesia.

  SNI Certification Costs and Considerations:

Costs vary by product category, typically ranging from $5,500 to $25,000 USD. Main costs include trademark registration, representative service fees, testing, application fees, factory audit, and annual maintenance.

Special considerations:

1.Trademark First: Start Indonesian trademark registration early.

2.Choose a Reliable Representative: Carefully select a compliant Indonesian Official Representative.

3.Allow Time: Account for longer timelines under new rules; start early.

4.Professional Support: Consider consulting experts due to the complexity.

We hope this introduction helps you understand Indonesian market access requirements. If you share your specific product area, Lanya Technology: 13534225140, provides professional certification consulting services!