SNI (Standar Nasional Indonesia) is the Indonesian National Standard, overseen by the National Standardization Agency of Indonesia (BSN). It is Indonesia’s mandatory product certification system, often compared to China’s CCC mark. Significant updates to the SNI regulations took effect in 2025, impacting product categories across multiple industries.
The primary goal of SNI certification is to ensure that products circulating in the Indonesian market meet national quality and safety standards. As per Ministry of Industry Regulation No. 7 of 2025, the SNI system has undergone a major overhaul. These new regulations officially took effect on July 24, 2025, and will be fully enforced starting July 24, 2026.
Key changes include:
Adjusted Certification Models: Transitioning to a phased certification system.
Dual Certificate System: Dividing product compliance certification from market access licensing.
Centralized Process: All applications must be submitted via the Ministry of Industry’s SIINAS system, with a final ministerial review.
The scope of SNI certification covers a broad range of product categories. Here are some of the most common sectors:
Household Electronics, Telecom, and IT Equipment (46 items)
Building Materials (8 items)
Automotive Materials and Parts (24 items)
Other Goods (25 items) – including footwear, leather goods, toys, and clothing.
Notable examples include:
Foodstuffs, light bulbs, fertilizer, tires, cement, steel, and batteries.
As of January 2025, 6 automotive parts, such as safety glass, helmets, wheel rims, tires, and lubricants, have been added to the list.
For overseas manufacturers, three key prerequisites are:
Appoint an Authorized Representative: A legal entity based in Indonesia.
Registered Trademark: Overseas manufacturers must have their trademarks registered in Indonesia (R-mark). First-time applicants can submit the application receipt during the annual audit.
Quality Management System (QMS): The factory must have ISO 9001 or an equivalent QMS.
Required Documents:
Application form, business license, ISO certificate
Quality manual, production flowchart, organizational chart
Raw material list, equipment lists, product photos/technical drawings
Importer's tax ID (NPWP), and local trademark certificate
The typical SNI certification process takes 3 to 4 months. However, under the new rules, businesses should plan for an extended timeline. It's recommended to start preparations at least 18–24 months in advance to account for all the complexities of the certification process.
Stricter Representative Requirements
Overseas manufacturers must appoint a locally registered company as their Official Representative. This representative must handle formal appointments, trademark usage rights, liability acceptance, and must maintain a compliant warehouse in or near the registration city. A representative can only represent one manufacturer.
Mandatory Warehouse Management
All goods must enter a designated Indonesian warehouse before sale. “Port-direct” shipments are prohibited under the new regulations.
Certificate Validity & Maintenance
The SNI CoC (Certificate of Conformity) validity is now 5 years (previously 1 year).
The SPPT (Market Access Certificate) validity is 4 years (up from 1 year).
However, annual compliance confirmation is still required via the SIINAS system, with periodic surveillance audits and potential retests of samples in Indonesia.
Cost Overview:
SNI Certification costs typically range from $5,500 to $25,000 USD.
Main cost drivers include:
Trademark registration (important for overseas manufacturers)
Representative service fees
Testing and application fees
Factory audits and annual maintenance fees
Special Considerations:
Trademark Registration
Begin Indonesian trademark registration early to avoid delays.
Reliable Representative Selection
Carefully choose a compliant Indonesian Official Representative to ensure smooth processing.
Allow Extra Time
Due to the complexity of the new regulations, businesses should start the certification process earlier to meet the deadlines.
Professional Support
Given the complexity of the SNI certification process, consulting with professionals can help streamline the process and ensure compliance.
QMS Setup: If your factory does not yet have ISO 9001 certification, start the process early as it can take time to implement.
Local Representation: Appoint a local representative as early as possible to comply with new requirements.
Document Preparation: Gather all required documents well in advance to avoid delays.
For businesses navigating the Indonesian SNI certification process, Blueasia Technology offers professional consulting services to ensure smooth and efficient certification. Our services include:
Pre-certification advice
Test preparation & factory audit support
Cost-saving strategies for certification
Documentation review & final submission assistance
Contact Blueasia
Phone: +86 135 3422 5140
Email: king.guo@cblueasia.com
Q: What is the SNI certification system in Indonesia?
A: SNI (Standar Nasional Indonesia) is a mandatory certification system ensuring that products meet the national standards for quality and safety. It applies to a wide range of products entering the Indonesian market.
Q: What are the major changes in the 2025 SNI certification regulations?
A: Key changes include the dual certificate system (CoC and SPPT), stricter representative and warehouse requirements for overseas manufacturers, and the extension of certificate validity to 5 years.
Q: How long does it take to get SNI certification?
A: The typical certification process takes 3 to 4 months, but due to the new complexities, businesses should start planning 18–24 months in advance.
Q: Can products made under previous certification rules still be sold in Indonesia?
A: Yes, products made under old rules can still be sold until the enforcement deadlines, such as July 2026 for household appliances and tires.
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