In 2025, Indonesian SNI mandatory product certification saw significant updates affecting categories such as household appliances, tires, audio-video equipment, ceramic tableware, and iodized salt. These changes are essential for companies planning to enter or maintain their market presence in Indonesia.
Below is a breakdown of the core changes for key product categories:
| Product Category | Key New Regulations/Core Requirements | Effective/Enforcement Date |
|---|---|---|
| Household Appliances | New applications must follow the new rules; pending projects must complete under old rules before the new notice. | Effective: July 24, 2025; Enforced: July 24, 2026 |
| Tires | New certification system; mandatory ISO 9001 or IATF 16949 QMS. | New rules: Implemented July 17, 2025; tires made under old rules can be sold until July 16, 2026 |
| Audio-Video Equipment | Mandatory compliance with SNI IEC 62368-1:2014; overseas factories need an Indonesian Official Representative, registered trademark, and local warehouse. | Effective: June 2, 2025 |
| Glazed Ceramic Tableware | Use of Scheme 5 & 1n; requires production process evaluation & ISO 9001:2015 QMS. | Regulation effective: October 25, 2025 |
| Iodized Edible Salt | Use of Scheme 1 or 5; requires QMS and/or Food Safety Management System. | Draft regulation: Under review until December 1, 2025 |
Common Trends
The new regulations reflect the Indonesian government’s push for a more robust quality assurance system. This is highlighted by the introduction of mandatory QMS (e.g., ISO 9001) across multiple product categories. Stricter requirements for overseas manufacturers—such as having a local representative, registered trademark, and warehouse for audio-video equipment—could become the norm for additional product categories in the future.
Monitor Transition Periods
For products like household appliances and tires, there are transition periods that you should consider. Determine whether your product is under or planned for certification, as this will dictate whether the old or new rules apply. Failure to account for these differences can lead to delays or the need for re-application.
Plan and Prepare Early
Many of the new requirements—such as the need to establish a QMS, appoint an Indonesian representative, and prepare complex documents—take time to implement. We recommend starting your preparation early to avoid any last-minute complications. Stay updated by monitoring the Indonesian Ministry of Industry’s website or partnering with professional services for the latest details on SIINAS, accredited labs, and other key certification-related matters.
QMS Setup: Building and maintaining a Quality Management System (QMS) like ISO 9001 takes time. Ensure your system meets local standards for certification.
Local Representation: For products such as audio-video equipment, overseas manufacturers must establish an Indonesian Official Representative and set up a local warehouse. Plan for these requirements ahead of time to avoid delays.
Document Preparation: Certification often requires extensive documentation, including risk assessments, technical specifications, and manufacturing process evaluations. Ensure all documents are in order well before the application period.
For companies navigating the Indonesian SNI certification process, Blueasia Technology offers professional consulting services to ensure smooth certification and compliance with new regulations. We help businesses:
Pre-certification advice
Test preparation and factory audit support
Cost-saving strategies for certification
Documentation review and final submission assistance
Contact Blueasia Technology:
Phone: +86 135 3422 5140
Email: king.guo@cblueasia.com
Q: What are the main changes in the SNI certification process in 2025?
A: The 2025 updates introduce stricter compliance requirements, such as the mandatory use of ISO 9001 or IATF 16949 for tires, and the need for an Indonesian official representative and local warehouse for overseas manufacturers of A/V equipment.
Q: When do the new SNI regulations come into effect?
A: Regulations for household appliances and tires are effective starting in 2025, with enforcement in 2026. Other product categories like A/V equipment and ceramic tableware have earlier enforcement dates in 2025.
Q: Can products made under old certification rules still be sold in Indonesia?
A: Yes, products made under old rules can still be sold until the enforcement deadlines, such as July 2026 for tires and July 2025 for household appliances.
Q: How can I prepare for the new SNI regulations?
A: Early preparation is key. Establish a QMS, appoint a local representative if required, and ensure all necessary documentation is ready in advance of the enforcement deadlines.
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