Overview

1️⃣ Introduction
In 2025, Indonesia’s SNI (Standar Nasional Indonesia) product certification system underwent major updates that impact all overseas manufacturers. This guide summarizes the core document checklist, dual-certificate validity system, and key strategies to help your company stay compliant and ready for Indonesian market access.

Core Document Checklist for SNI Certification

2️⃣ Company Qualification Documents

• Business License (SIUP/NIB)

• Tax Registration Certificate (NPWP)
  These documents confirm both the manufacturer’s and the Indonesian representative’s legal operating status.

3️⃣ Technical Documentation

• Product specifications and structure diagrams

• Circuit design and key component list
  Tip: Clear and complete technical files help reduce review delays and avoid repeated sample testing.

4️⃣ Quality Management System (QMS) Documents

• Valid ISO 9001 certificate

• Quality manual, production procedures, and inspection records
  This ensures the factory operates under a recognized management system, a core part of the SNI Scheme 5 requirements.

5️⃣ Indonesia Localization Documents (New 2025 Core Requirement)

• Indonesian Trademark Registration Certificate (R Mark):
  Overseas manufacturers must register their brand in Indonesia. The process can take 18+ months, but at least the application receipt must be provided when applying for certification.

• Official Representative Appointment Documents:
  The manufacturer must appoint a registered Indonesian company as its Official Representative (IOR).
  The IOR must:
  ✅ Hold the right to use the product trademark.
  ✅ Assume full legal and commercial responsibility.
  ✅ Maintain a local warehouse for imported goods.

SNI Certification Process & Validity Explained

6️⃣ Certification Process Overview

• Preparation & Application:
  Once trademark and representative documents are ready, all certification steps must be submitted via the SIINAS system. The Ministry of Industry conducts a final review before issuing approval.

• Testing & Factory Audit:
  Product samples are tested in Indonesian-accredited laboratories, while auditors verify factory quality management and production consistency.

7️⃣ Certificate System & Validity

Indonesia’s new SNI regulations now operate under a dual-certificate system:

• SNI CoC (Certificate of Conformity):
  Confirms product compliance with SNI standards.
  ✅ Validity: 5 years (extended from 4 years).

• SPPT Certificate (Market Access License):
  Authorizes use of the SNI mark and allows sales in Indonesia.
  ✅ Validity: 4 years (extended from 1 year).

Note: Both certificates must remain valid simultaneously to legally sell products in the Indonesian market.

8️⃣ Post-Certification Surveillance

Maintaining certification validity requires annual surveillance:

• Annual factory audits and possible sample re-testing.

• Annual compliance confirmation via the SIINAS platform.

Failure to maintain compliance may lead to certificate suspension or cancellation.

Key Considerations & Strategic Advice

9️⃣ Mandatory Product Scope
SNI certification covers various industries — electronics, building materials, automotive components, and consumer goods.
As of January 2025, six new automotive product categories have been added to the mandatory SNI list.

Automotive Parts SNI Certification List (Effective 2025)

Note: BlueAsia assists with Audio-Video Products and Electronic/Electrical Appliances SNI certification.

1️⃣1️⃣ Impact of New 2025 Regulations

The updated rules significantly increase compliance complexity for foreign brands.
Key challenges include:

• Trademark registration lead time (18–24 months).

• Official Representative liability and exclusivity requirements.

• Warehouse management rules requiring goods to enter a designated Indonesian facility before sale.

1️⃣2️⃣ Strategic Recommendations

✅ Start Early: Begin trademark registration and IOR appointment immediately.
✅ Understand Category Rules: Different product types have different schemes and transition deadlines.
✅ Maintain Continuous Compliance: Plan for annual audits, re-testing, and document renewal to avoid delays in sales or imports.

Contact BlueAsia

BlueAsia provides end-to-end consulting services for SNI certification — including SIINAS registration, document preparation, testing coordination, and official representative setup in Indonesia.

Email: king.guo@cblueasia.com
Phone/WhatsApp: +86 13534225140

Frequently Asked Questions

Q1: How long does it take to complete SNI certification?
➡️ On average, 3–6 months for testing and audit, but 18+ months if trademark registration is required.

Q2: Who can hold the SNI certificate?
➡️ Only an Indonesian company (IOR) registered with the Ministry of Industry can be the official certificate holder.

Q3: Is SNI mandatory for electronics and audio products?
➡️ Yes. Since 2025, audio-video and household appliances are included in Indonesia’s mandatory list.

Q4: How long are SNI certificates valid?
➡️ SNI CoC: 5 years | SPPT: 4 years